Today's sponsor
Hey, Bestie!
Let's talk about something that's costing you hours of wasted time every single week: Platform Sprawl.
You're on Instagram. You're on TikTok. You're on LinkedIn. You're on X. You're on Pinterest. You're on YouTube. You're on your blog. You're on your email list.
And you're trying to show up on all of them consistently.
Stop right there. This is a massive Energy Leak, and it's killing your Sacred Block time and your Strategic Execution momentum.
The truth is: Your audience is not everywhere. They're somewhere specific. And you're wasting time on platforms where they don't exist.
Today, we're mastering The Platform Audit.
This is a tactical tool for Energy Optimization and Strategic Simplification that helps you identify where your audience actually is, where you should focus your energy, and most importantly, where you should quit.
Quick Bestie Moment For Our Sponsors:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The Platform Audit Protocol: Three Steps to Platform Clarity
The goal is to ruthlessly cut the platforms that are not serving your ONE core goal and double down on the platforms where your audience actually hangs out.
Step 1: The Audience Location Audit (Where Are They?)
You need to know, with data, where your audience actually is.
For each platform you're currently on, answer these questions:
Engagement Rate: What percentage of your followers/audience actually engage with your content? (Comments, shares, clicks)
Conversion Rate: How many people from this platform have taken action? (Bought, signed up, clicked your link)
Audience Quality: Are these your ideal customers, or are they random followers?
Time Investment: How many hours per week do you spend on this platform?
By auditing your platforms with data, you're removing emotion from the decision. You're not staying on a platform because you "should" be there; you're staying because the data proves it's worth your time.
Step 2: The ROI Calculation (Is It Worth Your Time?)
Not all platforms are created equal. Some platforms deserve your time; others don't.
Time Investment: Hours per week
Engagement: Total engagements per week
Conversions: Number of people who took action per week
ROI: Is the time investment worth the results?
By calculating ROI, you're making a strategic, data-driven decision about where to invest your time. You're not guessing; you're executing.
Step 3: The Platform Quit Protocol (The Clean Exit)
Once you've identified the platforms that are Energy Leaks, you need a clean exit strategy.
For each platform you're quitting:
Announce: Post one final message letting your audience know where to find you. (e.g., "I'm consolidating my presence on LinkedIn and my email list. Follow me there!")
Redirect: Update your bio to point to your primary platform.
Delete: Delete the app from your phone immediately. Don't "take a break." Delete it.
Redirect Time: Take the hours you were spending on that platform and invest them in your high-ROI platforms or your Sacred Block work.
By quitting cleanly, you're sending a clear message to yourself and your audience. You're not half-committed; you're fully committed to the platforms that matter.
Advertisement Break:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The Dynamo's Advantage: Focus
Stop trying to be everywhere, bestie. Start being powerful somewhere.
The people who build the strongest audiences are not the ones who are on every platform. They're the ones who are fully committed to the platforms where their audience actually hangs out. They're the ones who quit ruthlessly and focus relentlessly.
To your focused platform strategy and your unstoppable audience,
XOXO, Your Strategic Style Co. Bestie
Advertisement Break:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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