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Today's Run Down
Hey Bestie!
You’ve done the hard work.
You’ve protected your energy, you’ve launched your product, and you’ve even mastered a strategy, and in style, you've executed the 20% that gets you to the finish line.
But here is the brutal truth: 80% of your potential revenue, your best partnerships, and your biggest opportunities are hiding in the follow-up.
For the Dual-Role Dynamo, the follow-up is not a chore; it is the final, non-negotiable step in Strategic Execution.
It’s the difference between a great idea and a closed deal.
It’s the ultimate expression of Goal Alignment because it directly converts effort into income.
The Follow-Up Protocol: Three Strategic Rules for Closing the Loop
Stop leaving money and momentum on the table. The follow-up is a system, not a spontaneous event.
Rule 1: The 24-Hour Rule (The Momentum Lock)
The moment of highest attraction is immediately after the initial contact. Whether it’s a sales call, a networking event, or a new lead magnet download, you must lock in the momentum.
The Strategic Move: Implement a non-negotiable 24-Hour Follow-Up Rule. This should be a simple, personalized email or message that references the conversation and proposes the single next step.
The Strategic Win: This is a massive boost to your Energy Optimization. By acting quickly, you eliminate the mental load of a lingering task and capitalize on the prospect's peak interest, making the eventual sale or partnership significantly easier.
Rule 2: The 5-Touch Rule (The Persistence System)
Most people give up after one or two attempts. The Dynamo knows that persistence, when applied strategically, is a competitive advantage. Studies show it takes an average of five to seven "touches" to close a deal.
The Strategic Move: Create a simple, automated 5-Touch Follow-Up Sequence. This can be a mix of emails, social media mentions, and value-add content.
Touch 1 (Day 1): Thank you/Next Step.
Touch 2 (Day 3): Value-Add (Share a relevant article or resource).
Touch 3 (Day 7): Gentle Check-in (Re-state the value proposition).
Touch 4 (Day 14): Final Offer/Call to Action.
Touch 5 (Day 30): Break-up Email (Close the loop, offer a future connection).
The Strategic Win: This system ensures you are persistent without being annoying. You are providing value with each touch, reinforcing your brand as a Strategic Executive who is reliable and thoughtful.
Rule 3: The "Why Not Now?" Rule (The Clarity Close)
The follow-up is not about being pushy; it’s about being clear. The goal is to get a definitive "Yes" or "No," not a vague "Maybe." A "Maybe" is an Energy Leak.
The Strategic Move: Every follow-up must end with a clear, low-friction Call to Action that requires a simple response. (e.g., "Does next Tuesday at 10 AM work for a 15-minute chat?" or "If this isn't a good fit right now, can you tell me what the biggest blocker is?").
The Strategic Win: By forcing clarity, you protect your Sacred Block time. You immediately know where to invest your energy—in the "Yes" leads—and where to apply the Strategic "No"—the "No" leads.
Let’s Wrap It Up
The Final Mile
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Your support helps us dedicate the time to research and craft practical, high-value advice every week. It’s the easiest way to say thanks!
The follow-up is the final mile of your Strategic Execution. It is the last 20% of the effort that yields 80% of the reward.
Stop executing 90% of the plan. Execute 100%. Master the follow-up, and watch your momentum—and your revenue—soar.
To your strategic persistence and closed deals,
The Strategic Style Co. Team
P.S. Take a look at our Unstoppable Blueprint for monetizing your emails and creating an email newsletter of your own!
How to Build, Grow, and Monetize Your Newsletter
Ready to stop building on borrowed land and start creating your own digital home? This guide, presented by Strategic Style Weekly , walks you through the essential steps to launch a newsletter t...
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