Hey, Bestie!
Let's be real: life is messy, and sometimes it just falls apart.
Welcome back to the Fight Club For Women.
We’ve been brave enough to talk about our boundaries, our financial fears, and the hard goodbyes. Now, we’re talking about the one thing we all experience but rarely talk about honestly: grief.
Today, we’re diving into The Secret Language of Grief: How to Show Up When Life Falls Apart.
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The Isolation of Loss
Grief is a language spoken only by the person experiencing it, and that makes it profoundly isolating. When life falls apart—whether it’s the loss of a loved one, the death of a dream, a sudden job loss, or a major health scare—we often feel immense pressure to "be strong," "move on," or "get over it."
We are bombarded with well-meaning but ultimately hurtful clichés: "Everything happens for a reason," "Time heals all wounds," or "At least they're in a better place." These phrases don't help; they just tell the person grieving that their pain is inconvenient.
The truth is, grief is not a linear process you check off a to-do list. It’s a spiral. It’s messy. It’s unproductive. And the pressure to perform normalcy in public—to put on a brave face and pretend everything is fine—only compounds the pain.
The bravest thing you can do when your world is shattered is to let someone else see your brokenness.
Advertisement Break:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
My Fight Club Grief Story
Bestie, this is the part where I talk about the quiet kind of pain. I’m sharing a story about a time my world felt like it had shattered, and how I learned that the most powerful thing a person can do is simply show up.
When I went through my deepest period of grief—the kind that hollows you out and makes the world feel muted—I found myself completely unable to speak. It wasn't that I didn't want to talk; it was that the words for the pain simply didn't exist in my vocabulary. Every time someone asked, "How are you?" I would automatically default to the performance of normalcy: "I'm fine, just taking it one day at a time." I was terrified of making people uncomfortable, of turning my pain into their burden.
The isolation was crushing. I was surrounded by people who loved me, but I felt like I was living behind a pane of glass. I was watching the world move on, while I was stuck in a silent, screaming loop. I remember one day, a friend called and asked if I wanted to talk. I mumbled, "I don't know what to say." She paused, and then she said the most honest thing anyone had said to me: "You don't have to say anything. I just want to sit on the phone with you while you fold laundry."
It was such a simple, un-dramatic gesture, but it broke through the glass. She didn't try to fix me. She didn't offer a cliché. She didn't ask me to explain the unexplainable. She just offered presence and normalcy. For twenty minutes, we were just two friends, existing together in the mundane act of folding clothes, with the unspoken understanding that one of us was broken and the other was holding the space.
That moment taught me the secret language of grief. It’s not about finding the perfect words; it’s about finding the perfect action. It’s about the friend who showed up with a casserole and a bag of paper plates, so I didn't have to worry about cooking or dishes. It’s about the person who sent a text that said, "No need to reply, just thinking of you."
That simple, authentic gesture—the folding of the laundry—was the first time I felt truly seen in my brokenness. It was the moment I realized that the greatest gift you can give a grieving person is not advice, but the quiet, steady assurance that they are not alone in the silence. It was the ultimate act of love, and it was the first step toward letting the light back in.
Advertisement Break:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The Takeaway: The Power of Presence
So, what’s the moral of the story, sis? You don't have to be strong all the time. Your strength is in your honesty.
When you are grieving, or when you are showing up for a friend who is grieving, remember this: Grief is not a problem to be solved; it's an experience to be held. Your job is to hold the space, not fix the person.
Here are the unwritten rules for showing up authentically:
Action Over Words: Don't ask, "What can I do?" Just do something. Bring food. Run an errand. Send a text that says, "No need to reply, just thinking of you." The vagueness of "What can I do?" puts the burden of labor on the grieving person. Specificity is love.
Validate the Pain: The most helpful thing you can say is often the simplest: "This is awful. I'm so sorry this is happening to you." Validate the pain. Don't try to silver-lining it.
Grief is Messy: Give yourself (or your friend) permission to be messy, unproductive, and broken for a while. There is no timeline for grief. It will take as long as it takes.
The Power of Presence: The best thing you can offer is your presence. Just sit with them. Listen without judgment. Let them cry. Let them be angry. Let them be silent. Your quiet, steady presence is the anchor they need.
Your Homework, Bestie
Now that we’ve had this heart-to-heart, I have a little piece of homework for you.
Reach out to someone you know who is grieving. Don't ask them how they are. Instead, offer a specific, actionable gesture of support. Send a text that says, "I'm dropping off a coffee and a pastry on your porch at 9 AM tomorrow. No need to reply."
Go be brave, bestie. Let your heart break, and let someone else hold the pieces.
See you next month for another round in the Fight Club 4 Women. Until then, stay strong and stylish.
XOXO, Your Strategic Style Bestie

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