Hey, Bestie!
We did the hard work of reflecting on 2025. We looked at who we became, what we learned, and what we sacrificed. We got real.
Now it's time to take that clarity and turn it into action.
But here's the thing, bestie: we're not setting "goals." We're setting "intentions."
Goals are external. They're about hitting a number or achieving a milestone. Intentions are internal. They're about who you're becoming and how you're showing up.
This week, we're mastering The Strategic Art of Setting 2025 Intentions.
This is a tactical tool for Goal Alignment and Strategic Execution that ensures your next chapter is built on clarity, not chaos. It's the bridge between your reflection and your action.
Advertisement Break:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important โsafe spaceโ as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The 2025 Intention-Setting Protocol: Three Steps to Strategic Clarity
The goal is to design a year that is intentional, aligned, and sustainable.
Step 1: Define Your ONE Core Intention (Not Your Goal)
This is different from a goal. This is the way you want to show up.
Based on your reflection from last week, complete this sentence:
"In 2025, I want to become someone who..."
Examples:
"...prioritizes Energy Optimization over productivity."
โ...builds with Grit, not hustle."
"...celebrates wins instead of immediately chasing the next goal."
"...shows up authentically and vulnerably in my business."
By setting an intention instead of a goal, you're creating a North Star that guides every decision, every Sacred Block, and every "No" you give throughout the year.
Step 2: Identify Your Three Strategic Pillars (The 90-Day Breakdown)
Your ONE core intention needs to be broken down into three 90-day cycles. Each cycle has a specific focus.
For each 90-day cycle, define:
Q1 2025 Pillar: What is the primary focus for the first quarter? (e.g., "Foundation Building: Systematize my business")
Q2 2025 Pillar: What is the primary focus for the second quarter? (e.g., "Scaling: Delegate and grow")
Q3-Q4 2025 Pillar: What is the primary focus for the final two quarters? (e.g., "Optimization: Refine and maximize")
By breaking your year into three pillars, you're ensuring that your ONE core intention is translated into actionable, quarterly focus areas. This is the foundation of your 90-Day Strategic Plan.
Step 3: Define Your Non-Negotiables (The Boundary Protectors)
These are the commitments to yourself that protect your Energy Optimization score and ensure you're showing up as your best self.
Identify 3-5 non-negotiables for 2025:
Sacred Block Protection: "I will protect my Sacred Block time, no exceptions."
Energy Optimization: "I will prioritize rest and recovery as a performance metric."
Boundary Setting: "I will say 'No' to opportunities that don't align with my ONE core intention."
Celebration: "I will celebrate wins, no matter how small."
Personal Growth: "I will invest in my own development and learning."
By defining your non-negotiables, you're creating the guardrails that protect your year from becoming another year of hustle and burnout. These are your commitments to yourself.
Advertisement Break:
Don't get SaaD. Get Rippling.
Software sprawl is draining your teamโs time, money, and sanity. Our SaaD Audit sheet helps you analyze the true cost of โSoftware as a Disserviceโ and shows you how to get that time, money, and sanity back.
The Proven System Fitness Instructors Use to Grow Online
Discover Kajabiโs 30 Days to Launch: Scale Your Fitness Business Online guide. Launch online programs, memberships, and digital products while keeping in-person clients. Step-by-step roadmap, success stories, and AI prompts included.
๐ Get the Free Guide
The Dynamo's Advantage: Clarity
Stop setting goals that don't excite you, bestie. Start setting intentions that align with who you want to become.
Your 2025 is not about hitting a number. It's about becoming the person who builds an empire with Grit, not hustle. It's about showing up with intention, protecting your energy, and celebrating the journey.
To your intentional 2025 and your unstoppable growth,
XOXO, The Strategic Style Co. Team

The Sacred Block Starter Kit
A bundle of 3 essential, fillable templates designed to protect the Dynamo's time.




